Michael Jordan Wins $8.9 Million in Supermarket Lawsuit
Former NBA Bulls Boy Michael Jordan has won a supermarket lawsuit settlement that amounts to $8.9 million for illegally using his image in a steak advertisement without permission.
After six hours of deliberation, a Chicago jury reached a verdict Friday, finding that the owner of a now closed Dominick’s grocery chain unlawfully acquired the NBA great’s photo for a Sport's Illustrated commemorative ad.
"I'm pleased with today's verdict," said Jordan in a statement. "No one — whether or not they're a public figure — should have to worry about their identity being used without their permission."
Jordan obviously didn’t sue for monetary purposes, and won’t be keeping the money. “The case was not about the money as I plan to donate the proceeds to charity,” the statement continues.
“It was about honesty and integrity. I hope this case sends a clear message, both here in the United States and around the world, that I will continue to be vigilant about protecting my name and identity. I also hope the size of the monetary reward will deter others from using someone else's identity and believe they will only pay a small penalty."
Safeway bought Dominick’s, a Chicago supermarket chain, in the late ‘90s for just over $1 billion. The stores were closed by 2013.
Source: BET.com
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| Photo: Chris Trotman/Getty Images for USTA |
After six hours of deliberation, a Chicago jury reached a verdict Friday, finding that the owner of a now closed Dominick’s grocery chain unlawfully acquired the NBA great’s photo for a Sport's Illustrated commemorative ad.
"I'm pleased with today's verdict," said Jordan in a statement. "No one — whether or not they're a public figure — should have to worry about their identity being used without their permission."
Jordan obviously didn’t sue for monetary purposes, and won’t be keeping the money. “The case was not about the money as I plan to donate the proceeds to charity,” the statement continues.
“It was about honesty and integrity. I hope this case sends a clear message, both here in the United States and around the world, that I will continue to be vigilant about protecting my name and identity. I also hope the size of the monetary reward will deter others from using someone else's identity and believe they will only pay a small penalty."
Safeway bought Dominick’s, a Chicago supermarket chain, in the late ‘90s for just over $1 billion. The stores were closed by 2013.
Source: BET.com
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